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Evergreen

Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

by Noah Fleming

eBook

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Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base—the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can:

Cultivate the 3Cs of evergreen companies: character, community, and content • Build loyalty programs that turn satisfied customers into enthusiastic advocates • Nurture profitable customers while pruning those who sap time and money • Inject authenticity into social media communications • Invert the expectations gap that can drive customers away

From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.


Expand title description text
Publisher: AMACOM Books

Kindle Book

  • Release date: December 7, 2014

OverDrive Read

  • ISBN: 9780814434444
  • Release date: December 7, 2014

EPUB eBook

  • ISBN: 9780814434444
  • File size: 1218 KB
  • Release date: December 7, 2014

PDF eBook

  • ISBN: 9780814434444
  • File size: 1366 KB
  • Release date: December 7, 2014


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0 of 1 copy available

Formats

Kindle Book
OverDrive Read
EPUB eBook
PDF eBook

subjects

Business Nonfiction

Languages

English

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base—the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can:

Cultivate the 3Cs of evergreen companies: character, community, and content • Build loyalty programs that turn satisfied customers into enthusiastic advocates • Nurture profitable customers while pruning those who sap time and money • Inject authenticity into social media communications • Invert the expectations gap that can drive customers away

From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.


Expand title description text
  • Details

    Publisher:
    AMACOM Books

    Kindle Book
    Release date: December 7, 2014

    OverDrive Read
    ISBN: 9780814434444
    Release date: December 7, 2014

    EPUB eBook
    ISBN: 9780814434444
    File size: 1218 KB
    Release date: December 7, 2014

    PDF eBook
    ISBN: 9780814434444
    File size: 1366 KB
    Release date: December 7, 2014

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB eBook
    PDF eBook
  • Languages
    English
  • Reviews

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