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Targeted

How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers

by Mike Smith

eBook

1 of 1 copy available

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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled—online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.

Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes—examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.

From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.


Expand title description text
Publisher: AMACOM Books

Kindle Book

  • Release date: October 19, 2014

OverDrive Read

  • ISBN: 9780814449011
  • Release date: October 19, 2014

EPUB eBook

  • ISBN: 9780814449011
  • File size: 1121 KB
  • Release date: October 19, 2014

PDF eBook

  • ISBN: 9780814449011
  • File size: 2357 KB
  • Release date: October 19, 2014

1 of 1 copy available

Formats

Kindle Book
OverDrive Read
EPUB eBook
PDF eBook

Languages

English

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled—online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.

Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes—examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.

From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.


Expand title description text
  • Details

    Publisher:
    AMACOM Books

    Kindle Book
    Release date: October 19, 2014

    OverDrive Read
    ISBN: 9780814449011
    Release date: October 19, 2014

    EPUB eBook
    ISBN: 9780814449011
    File size: 1121 KB
    Release date: October 19, 2014

    PDF eBook
    ISBN: 9780814449011
    File size: 2357 KB
    Release date: October 19, 2014

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB eBook
    PDF eBook
  • Languages
    English