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The Adweek Copywriting Handbook

ebook
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Publisher: Wiley

OverDrive Read

  • ISBN: 9781118428795
  • Release date: June 30, 2007

EPUB ebook

  • ISBN: 9781118428795
  • File size: 4006 KB
  • Release date: June 30, 2007

Formats

OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Expand title description text