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Title details for Clickology by Graham Jones - Available

Clickology

by Graham Jones
ebook
Read a sample Read a sample
You're only a click away from online success.
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click.
Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges, in this informative book internet psychologist Graham Jones reveals:
* Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store
* Why having a centrally positioned search box aids navigation and increases sales
* Why offering free shipping online pays off
* Why it makes sense to be sociable
He also reveals the why of consumer behaviour online, how it differs from offline behavior, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology.
Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Click.ology shows you how to thrive.
Expand title description text
Publisher: Quercus

Kindle Book

  • ISBN: 9781473645554
  • Release date: December 9, 2013

OverDrive Read

  • ISBN: 9781473644557
  • Release date: December 9, 2013

EPUB ebook

  • ISBN: 9781473644557
  • File size: 3952 KB
  • Release date: December 9, 2013

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction Marketing & Sales

Languages

English

You're only a click away from online success.
The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click.
Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges, in this informative book internet psychologist Graham Jones reveals:
* Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store
* Why having a centrally positioned search box aids navigation and increases sales
* Why offering free shipping online pays off
* Why it makes sense to be sociable
He also reveals the why of consumer behaviour online, how it differs from offline behavior, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology.
Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Click.ology shows you how to thrive.
Expand title description text
Business Nonfiction Marketing & Sales
  • Details

    Publisher:
    Quercus

    Kindle Book
    ISBN: 9781473645554
    Release date: December 9, 2013

    OverDrive Read
    ISBN: 9781473644557
    Release date: December 9, 2013

    EPUB ebook
    ISBN: 9781473644557
    File size: 3952 KB
    Release date: December 9, 2013

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English