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Title details for Heat and Light by Mike Wallace - Available

Heat and Light

by Mike Wallace
Beth Knobel
ebook
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In Heat & Light, a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists.  Drawing on the authors' decades of experience at the top of the field and inspired directly by beginners’ most frequently asked questions, Heat & Light offers invaluable advice on such topics as:
 
·        balancing drama and information (‘heat’ vs. ‘light’)
·        generating and evaluating story ideas
·        the secrets to crafting good ledes
·        creating strong packages for the internet, tv, and radio
·        the specific requirements of writing for print and broadcast
·        the art of the interview
 
Along the way, the authors share countless anecdotes from their own storied careers—and discuss larger questions such as the rapidly growing role of digital media and what it means for today’s aspiring journalists.
 
Includes an extensive "reporter’s toolbox" of checklists, techniques, and resources
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Publisher: Crown

Kindle Book

  • Release date: July 13, 2010

OverDrive Read

  • ISBN: 9780307464668
  • Release date: July 13, 2010

EPUB ebook

  • ISBN: 9780307464668
  • File size: 1959 KB
  • Release date: July 13, 2010
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Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Language Arts Careers Nonfiction

Languages

English

In Heat & Light, a legendary journalist and a journalism professor join forces to offer a one-of-a-kind guide for our next generation of great journalists.  Drawing on the authors' decades of experience at the top of the field and inspired directly by beginners’ most frequently asked questions, Heat & Light offers invaluable advice on such topics as:
 
·        balancing drama and information (‘heat’ vs. ‘light’)
·        generating and evaluating story ideas
·        the secrets to crafting good ledes
·        creating strong packages for the internet, tv, and radio
·        the specific requirements of writing for print and broadcast
·        the art of the interview
 
Along the way, the authors share countless anecdotes from their own storied careers—and discuss larger questions such as the rapidly growing role of digital media and what it means for today’s aspiring journalists.
 
Includes an extensive "reporter’s toolbox" of checklists, techniques, and resources
Expand title description text
Business Language Arts Careers Nonfiction